If Tom Brady was your Financial Planner

Contributed by: Timothy Wyman, CFP®, JD Tim Wyman

What if Tom Brady, one of the all-time great quarterbacks, was your financial planner? Just imagine, what if he decides that after leading his team to a comeback victory in this year’s championship game that he is done with football and becomes a financial planner instead?  And, he accepts you and your family on his client roster.

I have heard Tom Brady discuss keys to his and his team’s success many times. He speaks of preparation, trusting the process, and being associated with high integrity teammates and organizations. My sense is that financial planner Tom Brady would apply much of the same to his financial planning advice. 

Prepare yourself for a successful retirement or financial independence.

Put a plan in place taking into consideration your current realities and where you want to go (the end zone). Identify how you will make first downs as you continue to strive for the goal line; save the correct percentage of income, utilize tax advantaged accounts such as 401k’s and 403b’s, invest for growth but don’t take unnecessary risks until you’re 4th down and 8 in the 4th quarter. This preparation occurs year round – not just when it is convenient.

Tom Brady would also be a financial planner stressing the importance of trusting the process. 

If you have a plan in place that reflects your personal goals, you practice it Monday through Saturday, and then trust it on game day.  My sense is that Tom Brady would be one of the best at closing the gap between what financial markets return and what investors actually gain due to less than ideal investment behavior. Tom would be a master at behavior finance because he would give his clients the courage and confidence to trust the process and continue to trust it during games. I can picture him in the huddle with ten other professionals – the fans are going crazy – the clock is winding down and Tom calmly says, “We’ve been through this before, we have prepared, we have planned for this, now let’s go win the game.” Maybe just as important, I am quite certain Tom Brady wouldn’t say, “Let’s abandon our process – for this last quarter of the game let’s switch to the Air Raid offense and hope we are right.” Financial planner Tom Brady would most likely instill discipline in his practice for the benefit of his clients.

If Tom Brady was a financial planner, I feel he’d want to be associated with a firm that espoused the same values as him rather than being the largest in size or in the market.

He would want an organization that has history and owners that shared his passion for excellence. He would want to be associated with an organization that put his interests first, not a commissioner or Wall Street.

Lastly, if Tom Brady was a financial planner he would share and celebrate in your success. The accomplishment of goals such as attaining a successful retirement or perhaps winning a football game on a specific Sunday are unique and not everyone will experience either. Tom would be on the podium with you – thanking all that had a hand in reaching the goal – shedding a tear or two before he got back to the office to prepare for his next client.

Until Tom Brady announces his career change, please feel free to let us be your Tom Brady. Our financial planners and entire team are here to help you prepare and can’t wait to celebrate your success.

Timothy Wyman, CFP®, JD is the Managing Partner and Financial Planner at Center for Financial Planning, Inc.® and is a contributor to national media and publications such as Forbes and The Wall Street Journal and has appeared on Good Morning America Weekend Edition and WDIV Channel 4. A leader in his profession, Tim served on the National Board of Directors for the 28,000 member Financial Planning Association™ (FPA®), mentored many CFP® practitioners and is a frequent speaker to organizations and businesses on various financial planning topics.

Opinions expressed are those of Timothy Wyman and are not necessarily those of RJFS or Raymond James. Investing involves risk, investors may incur a profit or loss regardless of the strategy or strategies employed. Raymond James is not affiliated with Tom Brady. This content is hypothetical and has been provided for illustrative purposes only.