Q3 2025 Investment Commentary

The Center Contributed by: Center Investment Department

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The third quarter of 2025 was one for the record books. The S&P 500 hit new all-time highs 23 times during the quarter. That is the most new highs in a single quarter since 1998! Bonds and small company stocks did not want to be left behind. The Russell 2000 set its own first record high since 2021, and the Bloomberg Aggregate Bond index moved higher for the 3rd straight quarter. Developed international and emerging markets also continued their strong start to the year. For more details, check out our blog. This means that this year has been great for diversified portfolios, which have taken less risk than the S&P 500 but logged nearly as high returns for a 60% Stock/40% Bond portfolio (40% Bloomberg Aggregate Bond index, 40% S&P 500, and 20% MSCI EAFE International index).

Muted Inflation and Interest Rate Cut

While inflation is tempered for now (even though it lingers above the 2% Fed target), we will likely see it rise in the coming months. Tariffs will cause upward pressure, but low energy prices, declines in shelter inflation, and global economic sluggishness should mitigate the rise.

The Federal Reserve (The Fed) began cutting interest rates again, citing a sluggish labor market.  The first cut of .25% occurred in September and is likely to be followed by 1 or 2 more .25% cuts this year. The Fed will continue to let data drive its decision-making here. The only issue with this is that some data points may be very delayed due to the government shutdown. Lower rates will mean lower money market interest rates, but should also lead to a welcome reduction in mortgage interest rates. 

Tariffs

Tariff revenue is starting to ramp up. Both August and September reports indicate that monthly revenue was over $31 billion each month. Our weighted average tariff revenue in the U.S. is sitting just over 15% compared to just 2.5% in February of this year. As an example, if a 20% average tariff rate were in place for the next 12 months, the U.S. Treasury could collect over $600 billion, which exceeds taxes received from corporations! It remains to be seen how companies will manage this, whether they absorb the hit to their bottom line or pass it along to consumers. Given enough time, companies will also find strategies to mitigate, such as onshoring production or shifting production to countries with lower tariff rates, to stay competitive.

While tariffs were ruled unlawful by lower courts, this case is now in the Supreme Court’s hands, and it could take several months before a final ruling. So they are here to stay for the time being.

Government Shutdown

As of October 1st, the U.S. government has officially entered a shutdown—its first in nearly seven years since the record-breaking 35-day standoff in 2018. The impasse stems from Congress’s failure to pass a budget, driven by partisan disagreements over healthcare funding and proposed federal spending cuts. This has led to disruptions across key agencies, such as the Bureau of Labor Statistics, which has delayed vital economic data and raised concerns about the Federal Reserve’s ability to make informed monetary policy decisions. While this shutdown carries unique weight due to the administration’s push for permanent layoffs and structural changes, investors are reminded that volatility often presents opportunity. Shutdowns are typically brief, averaging just nine days and usually create openings for disciplined investors to reassess and rebalance.

As illustrated in the chart below, the S&P 500 has consistently trended upward in the months following past shutdowns. Despite initial turbulence, markets have shown remarkable resilience, frequently rebounding once political uncertainty fades. 12-month gains following the 20 shutdowns over the past 50 years have averaged 13%, with positive performance 85% of the time! Shutdowns may feel unsettling in the moment, but history offers a reassuring perspective: portfolios anchored in strong fundamentals tend to weather political disruptions better than reactive strategies. Staying diversified and focused on long-term goals remains the most effective approach. The chart serves as a powerful visual reminder that staying the course has historically paid off, even when headlines suggest otherwise.

Investing at All-Time Highs

We are navigating this current stock market with two competing narratives. One screams, “sell!” as valuations continue to rise to historic levels despite a weakening labor market, increased tariffs, and uncertain global trade. The other screams, “buy!” as consumers remain strong, the Fed begins cutting rates, companies continue to grow earnings, and the excitement around productivity gains from A.I. continues to accelerate. Whatever your opinion on the stock market, the fact is that the S&P 500 continued to make new all-time highs this quarter – which is NOT an indicator that stocks need to fall. On the contrary, all-time highs tend to be followed by…more all-time highs. With that being said, it is understandable to be concerned or have a cautious outlook on equity markets going forward. When times feel extra uncertain, we lean on our process, historical precedent, diversification, emergency cash reserves, and strong financial planning to provide comfort and give us the conviction we need to stick to the plan.

Gold’s Strong Performance

The remarkable run-up in gold prices this year also speaks to the themes of uncertainty and opportunity in today’s investment landscape. By the end of this quarter, gold had risen above $3,800 per ounce, marking a staggering 47% gain year-to-date and setting repeated record highs amid rate cuts, rising deficits, geopolitical tensions, and government shutdowns. Will it reach a historic new level and surpass $4,000 this year? Maybe…that is only another ~5% away. Gold is a volatile investment that typically moves in bursts, and we are currently witnessing one impressive surge. Like any investment, it comes with serious risk, though. Check out the chart below to see some of gold’s historic crashes.

It has had multiple periods where it was cut in half over YEARS. It can have beneficial attributes in an investment portfolio due to its uncorrelated nature, but no investment is perfect, so consider the risks before allocating or chasing performance. Also, keep in mind the long-term performance of gold vs. stocks and bonds.

As we enter the final stretch of 2025, your financial plan is prepared for what the markets may throw our way. Six months ago, on April 2nd, Liberation Day, the tariff plan was rolled out. This caused a sharp correction in markets, but almost as sharp a recovery. If you blinked, you probably missed it. It is an important reminder not to make knee-jerk reactions with your portfolio during these times of volatility, as you could quickly be left on the sidelines waiting for your re-entry point, especially when markets soar to new highs, as they have this year. If you have any questions, we are always here for you. Please don’t hesitate to reach out to us!

Any opinions are those of Angela Palacios, CFP®, AIF®, Nick Boguth, CFA®, CFP®, and Mallory Hunt and not necessarily those of Raymond James. The information contained in this report does not purport to be a complete description of the securities, markets, or developments referred to in this material. There is no assurance any of the trends mentioned will continue or forecasts will occur. The information has been obtained from sources considered to be reliable, but Raymond James does not guarantee that the foregoing material is accurate or complete. Any information is not a complete summary or statement of all available data necessary for making an investment decision and does not constitute a recommendation. Investing involves risk and you may incur a profit or loss regardless of strategy selected. The S&P 500 is an unmanaged index of 500 widely held stocks that is generally considered representative of the U.S. stock market. The Russell 2000 Index measures the performance of the 2,000 smallest companies in the Russell 3000 Index, which represent approximately 8% of the total market capitalization of the Russell 3000 Index. The MSCI EAFE (Europe, Australasia, and Far East) is a free float-adjusted market capitalization index that is designed to measure developed market equity performance, excluding the United States & Canada. The EAFE consists of the country indices of 22 developed nations. The Bloomberg Barclays US Aggregate Bond Index is a broad-based flagship benchmark that measures the investment grade, US dollar-denominated, fixed-rate taxable bond market. Keep in mind that individuals cannot invest directly in any index, and index performance does not include transaction costs or other fees, which will affect actual investment performance. Individual investor's results will vary. Investing in oil involves special risks, including the potential adverse effects of state and federal regulation and may not be suitable for all investors. Past performance does not guarantee future results. Diversification and asset allocation do not ensure a profit or protect against a loss. Investing involves risk and you may incur a profit or loss regardless of strategy selected. Past performance is not a guarantee or a predictor of future results. Raymond James and its advisors do not offer tax or legal advice. You should discuss any tax or legal matters with the appropriate professional.

Investing in gold carries special risks, including wide price fluctuations, a limited market, concentrated sources in potentially unstable countries, and an unregulated market.

Q3 2025: A Quarter of Records & Resilience in the Markets

Mallory Hunt Contributed by: Mallory Hunt

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The third quarter of 2025 will be remembered as a historic chapter in the ongoing bull market, delivering a standout performance and offering a welcome boost to investor confidence and portfolio growth. Despite ongoing economic headwinds and global uncertainty, investors witnessed a powerful rally. Markets surged to record highs, driven by strong corporate earnings, a strategic rate cut from the Federal Reserve, and the continued dominance of AI-powered growth stocks. This wasn’t just a strong quarter; it was pivotal, signaling a potential turning point in the post-pandemic economic cycle and offering fresh momentum heading into the final stretch of the year. Let’s take a look at some of those record-breaking numbers:

  • The S&P 500 closed above $6600 for the first time, logging 23 record highs, matching the most in any quarter since Q1 1998. Final numbers had the index up 7.79% for the quarter and over 13.72% year-to-date.

  • Nasdaq Composite soared 11.24%, driven by continued momentum in AI-related stocks.

  • Dow Jones Industrial Average rose 5.22%, marking its 8th record high of the year.

  • Russell 2000 small-cap index jumped 12.02%, outperforming large caps and reaching its first record high since 2021.

This remarkable market performance wasn’t just pure luck; several key drivers came together to propel markets to new heights and can be credited as the fuel to this rally:

  • AI Momentum: The “Magnificent 7” tech stocks (Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia & Tesla) continued to dominate, with artificial intelligence innovation driving investor enthusiasm and capital inflows

  • Federal Reserve Rate Cut: The Fed delivered the first rate cut of the year in September, lowering the federal funds rate by 25 basis points and signaling a shift toward a more accommodative policy. This helped ease market concerns and boost investor sentiment.

  • Strong Corporate Earnings: Over 80% of S&P 500 companies exceeded earnings expectations in the second quarter of 2025, which drove investor sentiment in the third quarter and reinforced the strength of U.S. corporations.

  • Global Market Participation: International markets also rallied, with emerging markets outperforming developed ones. Easing trade tensions and supportive policy measures contributed to the global upswing.

As far as sector standouts, leading the quarter’s rally was technology, powered by AI-driven momentum, strong earnings, and expanding valuations. Healthcare demonstrated resilience amid evolving policy landscapes and ongoing innovation. Small-cap stocks outperformed their large-cap counterparts, signaling broader market strength. Growth stocks continued to outpace value stocks, particularly within consumer discretionary and communication services. Meanwhile, safe-haven assets like gold and silver also surged, with gold climbing over 15% and silver approaching its 1980 highs, as investors sought protection against inflation.

While the quarter was overwhelmingly positive, several cautionary factors remain on the radar. Inflation remains above target. Equity valuations have reached elevated levels, prompting concerns that limited earnings growth could cap future gains. Geopolitical and trade tensions persist, including ongoing tariff disputes and global instability, which pose risks to supply chains and investor confidence. Additionally, the current government shutdown will likely delay critical economic data releases, potentially complicating the Federal Reserve’s policy decisions and adding uncertainty to the market outlook.

As we transition into the fourth quarter—a period that historically favors market strength—investors have reason to remain optimistic, while staying mindful of elevated valuation levels and macroeconomic signals. While past performance is never indicative of future results, the momentum from Q3 sets a compelling stage for what could be a potentially dynamic finish to the year. Staying invested and diversified remains key, as disciplined strategies continue to benefit from long-term market trends.

Mallory Hunt is a Portfolio Administrator at Center for Financial Planning, Inc.® She holds her Series 7, 63 and 65 Securities Licenses along with her Life, Accident & Health and Variable Annuities licenses.

The information contained in this blog does not purport to be a complete description of the securities, markets, or developments referred to in this material. The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. Any opinions are those of Mallory Hunt and not necessarily those of Raymond James. There is no guarantee that these statements, opinions or forecasts provided herein will prove to be correct. Investing involves risk and you may incur a profit or loss regardless of strategy selected. Every investor's situation is unique, and you should consider your investment goals, risk tolerance and time horizon before making any investment. Prior to making an investment decision, please consult with your financial advisor about your individual situation.

Why Retirees Should Consider Renting

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“Why would you ever rent?  It’s a waste of money!  You don’t build equity by renting.  Home ownership is just what successful people do.”  Sound familiar?  I’ve heard various versions of these statements over the years and every time I do, the frustration of these words makes my face turns red.  I guess I don’t have a very good poker face! As a society, we have conditioned ourselves over decades to believe that homeownership is always the best route and that renting is only for young folks.  If you ask me, this mindset and philosophy is just flat out wrong and short sighted. 

Below, I’ve outlined the various reasons retirees might consider renting if you’ve recently sold a home or planning on doing so in the near future: 

Higher Mortgage Rates

The current rate on a 30 year mortgage is still close to 7%. “Cheap money” and seeing rates below 3% have simply come and gone and might not ever return. Other financing tools such as a Securities Based Line of Credit and Home Equity Line of Credit also still have elevated rates and are variable.

Interest Deductibility

It’s estimated that roughly 92% of Americans now take the standard deduction. In 2025, the standard deduction for single filers is $15,000 ($17,000 for those 65 or older) and $30,000 for married filers ($33,200 for a couple 65 or older…and possibly another $12k depending on income level due to the new, additional ‘senior deduction’!). This means that if a married couple (both age 60) adds up all their deductions for the year (ex. mortgage interest, property tax, charitable contributions, etc.) and they do NOT exceed $30,000, they will then take the standard deduction. If your deductions don’t exceed this threshold, there is no economic benefit of the ‘deduction’.  

Maintenance Costs

Very few of us move into a new home and keep everything the same.  Home improvements aren’t cheap and should be taken into consideration when deciding whether it makes more sense to rent or buy. A general rule of thumb is to expect spending 1% - 4% of your home value each year for maintenance/improvements (ex. $500,000 home, you can expect $5,000 - $20,000 each year).

Housing Market “Timing”

Home prices have increased significantly over the past 10 years (especially since the pandemic). In 2015, the median sales price of a home in the U.S. was $289,000. Today, the median sales price is $417,000 (source: click HERE). Many professionals suggest homes are fully valued so don’t bank on your new residence to provide stock market like returns anytime soon.

Tax-Free Equity

In most cases, there are no tax consequences when you sell your home.  The tax-free proceeds from selling your home could be a great way to help fund your spending goal in retirement. If using home proceeds for a portion of your retirement income needs, you open up the possibility to convert funds from Traditional IRAs to Roth IRAs and while attempting to strategically maximize historically low tax brackets.

Flexibility

There are some things you simply can’t put a price tag on. Maintaining flexibility with your housing situation is certainly one of them. For many of us, renting and the flexibility it provides is a tremendous value-add compared to home ownership. 

Quick Decisions

Rushing into a home purchase in a new area can be a costly mistake. If you think renting is a “waste of money” because you aren’t building equity in a home, just look at how much it costs to move, what closing cost are (even if you won’t have a mortgage) and the level of interest you pay early on in a mortgage. Prior to buying in a brand new area, consider renting for 1-2 years if you wish to move to a new area to make darn sure it’s somewhere you want to be long-term. 

While every situation is different, if you’re nearing retirement or currently in retirement and are considering selling your home, I would encourage you to consider all options when it comes to housing. Be sure to reach out to your advisor when thinking through this large financial decision to make sure it is aligned with your long-term goals and objectives.

Nick Defenthaler, CFP®, RICP®, is a Partner and CERTIFIED FINANCIAL PLANNER™ professional at Center for Financial Planning, Inc.® Nick specializes in tax-efficient retirement income and distribution planning for clients and serves as a trusted source for local and national media publications, including WXYZ, PBS, CNBC, MSN Money, Financial Planning Magazine and OnWallStreet.com.

Any opinions are those of the author and not necessarily those of Raymond James. All opinions are as of this date and are subject to change without notice. The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Investing involves risk and you may incur a profit or loss regardless of strategy selected. Unless certain criteria are met, Roth IRA owners must be 59½ or older and have held the IRA for five years before tax-free withdrawals are permitted. Additionally, each converted amount may be subject to its own five-year holding period. Converting a traditional IRA into a Roth IRA has tax implications. Investors should consult a tax advisor before deciding to do a conversion. Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements. Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services are offered through The Center for financial Planning Inc. The Center for financial Planning Inc. is not a registered broker/dealer and is independent of Raymond James Financial Services. 24800 Denso Dr. Ste 300 Southfield, MI 48033 248.948.7900.

Monitor Your Savings Bonds Through Treasury Direct

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Throughout the years, savings bonds have been popular gifts. Before college savings accounts became so popular, grandparents sometimes gave bonds for birthdays, encouraging their grandchildren to save for the future. Could you have any savings bonds lying around in files or locked up in a safety deposit box?

If you have bonds that you have not looked at in years, now may be the right time to bring them into the digital age with Treasury Direct.

Recently, the U.S. Treasury stopped issuing paper bonds to save costs. Instead, you can create an online account and monitor your bonds as you would an investment account. If you use Raymond James Client Access, you can create an external link to your savings bonds account. Then, you and your financial planner can track your bonds.

In addition to preventing your bonds from being forgotten (or tossed away in a Marie Kondo cleaning frenzy), here are a few good reasons to try the online account:

  • You can cash your electronic bonds, in full or in part, at any time – 24 hours a day, seven days a week – and move the funds to a savings or checking account that you specify. You don’t need to go to a financial institution, and there are no restrictions on the number of bonds or the value that can be cashed, once minimum requirements are met.

  • Online holdings and their current values can be viewed at any time.

  • When electronic bonds reach final maturity and are no longer earning interest, they will be automatically paid to a non-interest bearing account.

The process is fairly simple. Step 1 is to locate your savings bonds. Then visit https://www.treasurydirect.gov/indiv/research/indepth/smartexchangeinfo.htm and scroll down to “How Do You Use SmartExchange?”. Follow the prompts and get started!

Jeanette LoPiccolo, CFP®, RICP® is an Associate Financial Planner at Center for Financial Planning, Inc.® She is a 2018 Raymond James Outstanding Branch Professional, one of three recognized nationwide.

Opinions expressed in the attached article are those of the author and are not necessarily those of Raymond James. All opinions are as of this date and are subject to change without notice. The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete.

Understanding Your Workplace Benefits as a New Grad 101: 401k/403b plans

The Center Contributed by: Iris Hayes and Josh Golden

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The Emerging Wealth Series 

Iris Hayes and Josh Golden join The Center for the summer. This series is a summer intern-led exploration of the values, behaviors, and trends shaping the future of wealth. 


Congratulations, graduate! The hard work paid off, and you secured that full-time offer. As you start your new role, you will be introduced to different types of employer benefits, most commonly 401(k) plans and 403(b) plans. While these options may feel overwhelming at first, they serve as valuable resources to help you achieve your financial goals. Throughout this blog, we will break down the basics of these plans so that you can make informed decisions and optimize your benefit package.

A 401(k) is an employer-sponsored retirement plan that allows employees to contribute a portion of their paycheck toward the employer-defined contribution plan. 403(b) plans are offered for non-profit and government employees, while 401(k)s are exclusively for the private sector. Contributions can be made with either pre-tax or after-tax dollars, depending on whether you choose a Traditional or Roth 401(k), AND if your plan allows for Roth 401(k) contributions. The contribution limits for employee deferrals to 401(k) plans in 2025 are $23,500, with an additional catch-up contribution of $7,500 for those aged 50 and above. Now, we will discuss the differences between Traditional and Roth accounts – specifically the tax treatment of employee and employer contributions for 401(k) and 403(b) plans.

One of the main benefits of a Traditional 401(k)/403(b) plan is the pre-tax contribution style. Contributing with pre-tax dollars is an effective way to reduce your taxable income. Employers may offer a match feature, meaning they match your contribution up to a certain percentage – often referred to as ‘free money’. For example, if you make $100,000 and you contribute $20,000 to your Traditional 401(k), your taxable income will be $80,000. The money in this account grows tax deferred. In other words, you pay taxes when you withdraw money from the plan. This strategy helps you save for retirement and gives you an immediate tax benefit. Another way to say this is that you pay ordinary income tax on the amount you withdraw after age 59 ½. If you are in the 22% bracket and you’d like to withdraw $20,000, you will have to withdraw the gross amount to account for Federal and State taxes. Assuming you live in Michigan, at 4.25% the gross distribution would be $25,250 ($20,000 NET + $4,400 Federal Taxes + $850 State Taxes).

With Roth 401(k) or 403(b), contribution limits are identical to those of a Traditional 401(k)/403(b). The main difference lies in their tax treatment. Roth 401(k) contributions are made with after-tax dollars, meaning you’ve already paid taxes on the money that you are contributing. A key distinction between Traditional and Roth 401(k) is the employer match. The money in the plan can grow significantly and be tax-free, as are the withdrawals. With the magic of compounding interest, the gains on your investments grow tax-free. This is a good way to pay less tax later in life, especially if you anticipate retiring in a higher tax bracket. An employer match in a Roth 401(k) is deposited into a separate pre-tax account. Therefore, taxes would need to be paid when withdrawals are made from the employer-matched plan.

It may be challenging to absorb all the new information, but taking advantage of these offers will ultimately set you up for financial wellness and stability in the long run. Taking responsibility to educate yourself by asking HR questions and reviewing your benefits package is a proactive way to plan for your future! Consider establishing a relationship with an advisor as soon as possible to help ensure you are optimizing your plan.

The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Any opinions are those of the authors and not necessarily those of Raymond James.

Examples are hypothetical and are not representative of every employer's retirement plan. Not all employers offer matching 401(k) contributions. Please contact your employer's benefits department or retirement plan provider for terms on potential matching contributions.

Raymond James does not provide tax or legal services. Please discuss these matters with the appropriate professional.

401(k) plans are long-term retirement savings vehicles. Withdrawal of pre-tax contributions and/or earnings will be subject to ordinary income tax and, if taken prior to age 59 1/2, may be subject to a 10% federal tax penalty. Roth 401(k) plans are long-term retirement savings vehicles. Contributions to a Roth 401(k) are never tax deductible, but if certain conditions are met, distributions will be completely income tax free. Unlike Roth IRAs, Roth 401(k) participants are subject to required minimum distributions at age 72 (70 ½ if you reach 70 ½ before January 1, 2020).

Simplifying and Organizing Your Loved One’s Finances

Sandy Adams Contributed by: Sandra Adams, CFP®

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Caring for an aging loved one often means stepping into new responsibilities—including helping with finances. While rewarding, this role can feel overwhelming if accounts, documents, and wishes are scattered or unclear.

That’s why, during our 2nd Annual Longevity Virtual Conference, we hosted a special session on simplifying and organizing your loved one’s finances. The goal: give caregivers practical steps to reduce complexity and provide peace of mind. You can watch the replay here: Longevity Virtual Conference Replay.

Why Simplifying Matters

Over time, many older adults collect multiple bank accounts, retirement plans, and insurance policies. If someone else needs to step in suddenly, this complexity can cause unnecessary stress. Simplifying accounts, organizing documents, and clarifying wishes make it much easier for caregivers to focus on what really matters—caring for their loved one.

Five Key Steps for Caregivers

Here are the steps we recommend:

  1. Simplify accounts – Consolidate where appropriate and set up automatic bill pay.

  2. Organize documents – Gather wills, powers of attorney, insurance policies, and property records in one accessible place.

  3. Review titling and beneficiaries – Ensure accounts and insurance policies reflect current wishes.

  4. Create a financial overview – Summarize accounts, contacts, income, and expenses in a simple roadmap.

  5. Communicate openly – Talk with your loved one about their priorities and ensure financial plans align with their wishes.

A Call to Action

Caregiving is one of the greatest responsibilities we can have, but preparation is key. Start small: review one account’s beneficiaries, locate an important document, or begin a conversation with your loved one. Each step brings greater clarity and a sense of peace of mind.

To explore these strategies in more detail, we invite you to watch the full replay of our Longevity Virtual Conference session here: Longevity Virtual Conference Replay.

Simplifying now means less stress later—and confidence that your loved one’s financial wishes will be honored. If you or someone you know is struggling to support a loved one through this process and could use our assistance, please don't hesitate to reach out – we are always happy to help. Sandy.Adams@CenterFinPlan.com.

Sandra Adams, CFP®, is a Partner and CERTIFIED FINANCIAL PLANNER™ professional at Center for Financial Planning, Inc.® and holds a CeFT™ designation. She specializes in Elder Care Financial Planning and serves as a trusted source for national publications, including The Wall Street Journal, Research Magazine, and Journal of Financial Planning.

The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Any opinions are those of Sandy Adams, CFP® and not necessarily those of Raymond James. Investing involves risk and you may incur a profit or loss regardless of strategy selected.

Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services are offered through Center for Financial Planning, Inc.

Center for Financial Planning, Inc. is not a registered broker/dealer and is independent of Raymond James Financial Services.

What It's Like Interning at a Financial Planning Firm as a College Student

The Center Contributed by: Josh Golden

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The Emerging Wealth Series 

Iris Hayes and Josh Golden join The Center for the summer. This series is a summer intern-led exploration of the values, behaviors, and trends shaping the future of wealth. 


Growing up, I was always interested in the market and the economy, mainly because I have family in the financial industry. I was exposed to conversations about business, and it naturally piqued my curiosity. So, when I arrived at Michigan State (MSU), I knew I wanted to study business, specifically Finance. During my first year at MSU Broad College of Business, I started joining student-led organizations that aligned with my interests. The Wealth Management Association (WMA) opened my eyes to the world of financial planning, and through this and my business courses, I knew that wealth management was the right path for me.

As I progressed through college, one topic that was consistently brought up by my classmates was landing the best internship. Initially, I felt overwhelmed by these conversations, and my expectations did not align with reality. I was unaware of the significant behind-the-scenes effort that went into landing an internship. I quickly came to realize that I had to hit the ground running and fully commit to the process.

The MSU WMA community does an outstanding job of connecting students with employers. I first heard about The Center's internship program through an email announcement. After researching the firm, I knew I could expand my technical knowledge and contribute to the team. Once I received an interview offer, I began practicing with mock interviews. A strategy I used to help land opportunities is to tailor my resume to the job description of the role I am applying for. By doing this, you demonstrate to the interviewer that you are the best fit for their open position. The first thing I always do is research who my interviewer is on LinkedIn and review their experiences, education, interests, and any areas that I can potentially discuss to start building rapport with them. Having thought-provoking questions is an essential part of any interview. Personally, the answers I received from these questions were a pivotal part of my decision on The Center. At the Center, the interns are treated as impactful team members, not just a number on a spreadsheet.

A very welcoming presence is felt every morning when I walk into the office. Everyone greets one another, and that is a motivating way to start your day. I start each day by checking my email and Microsoft Teams to respond to outgoing tasks from the previous day. I then strategize with my fellow intern and create a schedule for our day. To manage my workload efficiently, I block off time in my calendar to work on specific projects and tasks. A typical day might include creating or updating comprehensive financial plans or, when possible, taking notes in client meetings to benefit from hearing the interpersonal dynamics of a client-advisor relationship. I am always learning something new. What sets this internship apart is the opportunity to learn about the structure and operations of a financial planning firm. The planners and other team members provide you with the opportunity to learn about their roles and how everyone works towards the same mission and vision, helping internal and external clients achieve their financial goals through financial planning done right.

I was most surprised by how helpful and inclusive the company culture is. Every team member shows support when questions need answers, creating a collaborative atmosphere that is amazing to work in. Working closely with the team members has been one of my biggest highlights this summer, and each member has helped me grow as a professional.

Throughout the summer, I have become more knowledgeable about the complexities that go into creating a financial plan. Hearing the planners simplify the detailed technical aspects has been a great learning tool throughout the summer. I have also refined my professional tone and improved my ability to articulate financial information. One of the most important aspects a planner needs to possess is the ability to articulate financial information in a clear and straightforward manner. With my sharpened skills, I am one step closer to achieving my goal: becoming a Certified Financial Planner™ Professional. My understanding has shifted, and I have come to realize the importance of critical thinking. Nothing is ever the same; each client has their own story and different ways the firm can service them. They may have the same overall goal, but the approach to achieve it is entirely different.

Fully understanding the impact of having a comprehensive financial plan on one's overall financial journey has continued to fuel my passion for this industry. With my ongoing education focused on financial planning and my professional experience, I possess all the resources necessary to succeed in this industry and beyond.

My advice for students considering a career in financial planning is to utilize your network and speak with professionals in this industry. Your network is your net worth, and networking with professional planners is a great way to learn about the industry and explore potential opportunities. If you don't know anyone in the industry, a great place to start is by reaching out to alums of your university. One of the best pieces of advice I have received is to learn to be comfortable being uncomfortable. These situations are where you grow the most and mature professionally. A great place to start is to reach out to your university's alum network and ask for a call to learn about them and their role in financial planning. This will give you a solid foundation of networking skills, which heavily translates into recruiting for internships. To learn more about this internship, my role, and The Center, please visit our website at www.centerfinplan.com.

The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Any opinions are those of the author and not necessarily those of Raymond James.

Securities offered through Raymond James Financial Services, Inc. Member FINRA/SIPC. Investment advisory services offered through Center for Financial Planning, Inc. Center for Financial Planning, Inc.® is not a registered broker/dealer and is independent of Raymond James Financial Services.

What is a CFP® and Why It Matters for Emerging Planners

The Center Contributed by: Iris Hayes

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The Emerging Wealth Series 

Iris Hayes and Josh Golden join The Center for the summer. This series is a summer intern-led exploration of the values, behaviors, and trends shaping the future of wealth. 


In this digital age, it is easy to get swept up by the information at our fingertips, drifting down an endless stream of posts, news headlines, and updates. Non-credible sources spin misleading stories online, competing for attention and reactions, and capitalizing on viewer fear. Alarming headlines and captions cause people to panic and sell investments. These news sources do not have your best interests at heart. That is why guidance from reputable and experienced professionals is so vital. CFP® (CERTIFIED FINANCIAL PLANNER®) practitioners are professionals who meet rigorous education, training, and ethical standards—completing extensive training and gaining experience while committing to the CFP Board's ethical standards, which require putting their clients' interests first. Candidates must satisfy four 'Es' that are key components to the CFP® Certification process: education, exam, experience, and ethics, to prove their eligibility for the certification.

Education—complete coursework through a CFP Board registered program and hold a bachelor's degree in any discipline from an accredited college or university.

Exam—pass an exam of 170 multiple-choice questions. The questions are based on financial planning scenarios, case studies, or simply stand-alone problems. The exam is held in one day in two three-hour increments.

Experience—have at least 6,000 professional hours or 4,000 apprenticeship hours in the financial planning industry.

Ethics—sign a document of ethics set by the CFP Board and pass a background check.

Interest in pursuing this credential is growing, with a particular emphasis on younger demographics. Factors such as economic uncertainty, technology, and the demand for personalization are among the key drivers that keep the financial planning industry thriving. Combined with the Great Wealth Transfer underway, it is an opportune time for the next generation of financial advisors to enter their careers. 

Young professionals in the field should consider how becoming a CFP® Professional can elevate their careers. Kali Hassinger, CFP®, CSRIC®, is a Senior Financial Planner and CERTIFIED FINANCIAL PLANNER® professional at Center for Financial Planning, Inc.®. Kali expresses the benefits of what she calls a consolidated education, "highlighting important knowledge you will need going into your career." The structured learning approach ensures that aspiring financial planners develop strong foundational expertise.

My desire to get the certification stems from seeing its value in the workplace. It enables planners to demonstrate their credibility and establish trust with their clients. Earning your CFP® marks is no walk in the park, so it demonstrates that you are committed to providing ethical financial planning services to your clients, and they truly value that. The designation is becoming increasingly prevalent. While it remains a differentiator among financial advisors, it is quickly becoming a standard for excellence.

I am currently one of two financial planning interns at the Center for Financial Planning, Inc. in Southfield, Michigan. Our firm is currently celebrating its 40th anniversary. Across 35 team members, 15 of us hold the CFP® marks*. From my perspective, as a student completing CFP Board-approved coursework at Michigan State University while pursuing my bachelor's degree in economics with minors in Financial Planning & Wealth Management and Financial Literacy, I am delighted at the opportunity to be able take advantage of interning at an office with experienced professionals to further my understanding and knowledge beyond just passing the CFP® Exam. Here is what I have found helpful and would like to share with other aspiring financial planners:

The timing at which you take the exam is important. It might be best to knock the exam out right after graduation, while you have a studious mindset, and before your career fully begins. If this option appeals to you, there are two ways to go about it. From what I've learned, you can either register for the July or November exam. A July date would require you to put in long study hours as your classes wind down in the spring and into the summer. November would allow you to ease into a study routine. Both options have their benefits and drawbacks; the best choice really depends on your preferences and circumstances.

Depending on your unique situation, you may want to consider taking an exam like the Securities Industry Exam (SIE) to warm you up for the CFP® exam. This could help you build your resume, gain expertise, and give you a trial of what a study routine might look like for you. The SIE exam is a prerequisite introductory-level exam for aspiring financial professionals looking to enter the securities industry.  

Research the program that will be best for you. Invest in a reputable program and study materials, such as those offered by Dalton Education, LLC, or Zahn Live Review Exam Prep. Look for crash course opportunities to learn how to better strategize for studying and taking the exam. See if you can get sponsorship, employers appreciate motivated team members and may be willing to help fund your journey.

Recognize that it is a significant time commitment and develop a study schedule to strictly adhere to. Account for special events that fall within your study schedule to work around them and avoid unnecessary stress. The psychological aspect of this exam is often overlooked. Prioritizing "resets" during your study period, whether that be sleep or an activity you love, is a great way to ensure you are refreshed and ready to retain information.

No matter where you stand—whether you are a client, a student, or someone who is considering a change in their career, the CFP® mark holds immense value. Understanding its benefits can open doors to a rewarding career, financial well-being, and valuable connections within the financial services industry.

The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Any opinions are those of the author and not necessarily those of Raymond James.

Securities offered through Raymond James Financial Services, Inc. Member FINRA/SIPC. Investment advisory services offered through Center for Financial Planning, Inc. Center for Financial Planning, Inc.® is not a registered broker/dealer and is independent of Raymond James Financial Services.

Any opinions are those of the author and not necessarily those of Raymond James. All opinions are as of this date and are subject to change without notice. The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Investing involves risk and you may incur a profit or loss regardless of strategy selected.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.

*CFP holders include Lauren Adams, CFA®, CFP®, Sandra D. Adams, CFP®, Kelsey Arvai, MBA, CFP®, Josh Bitel, CFP®, Michael Brocavich, CFP®, MBA, Nick Defenthaler, CFP®, RICP®, Logan Dimitrie, CFP®, Kali Hassinger, CFP®, CSRIC®, Robert Ingram, CFP®, Matt Trujillo, CFP®, Tm Wyman, CFP®, JD, Nicholas Boguth, CFA®, CFP®, Angela Palacios, CFP®, AIF®, Jeanette LoPiccolo, CFP®, and Andrew O’Laughlin, MBA, CFP®.

How TikTok is Shaping the Next Generation of Investors

The Center Contributed by: Josh Golden

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The Emerging Wealth Series 

Iris Hayes and Josh Golden join The Center for the summer. This series is a summer intern-led exploration of the values, behaviors, and trends shaping the future of wealth. 


There is nothing that winds me down better than scrolling through my TikTok for you page (FYP) in my free time. Watching updates on pop culture, compiling athlete highlights, and discovering new artists are some of my favorite videos to watch. What started as a lighthearted entertainment app is now a prominent financial education resource for investment strategies, budgeting, and personal finance. TikTok's greatest strength lies in the appeal of short-form video. The ability to access knowledge so readily from these videos draws in a large number of viewers on financial TikTok (FinTok).

In personal financial education, these creators do a fantastic job of taking complicated financial information, simplifying it, and presenting it in an entertaining way. Therefore, it makes it so everyone can learn about how finance works and how it will affect their life.

For investment strategy focused videos, creators produce videos on what characteristics to look for when creating an investment portfolio. These videos make it easier for younger viewers to understand different investment tools, such as stocks, bonds, and ETFs. With a variety of "FinTok" videos readily available, TikTok is shaping the minds and habits of the new generation. TikTok is revolutionizing how the new generation learns about important financial topics.  

Misinformation spreads like wildfire, especially through TikTok. When exploring FinTok, it is necessary to be aware of whose advice you trust. Anyone can seem like an expert. A simple way to verify credibility is to look them up on LinkedIn or any financial institution website. Utilize resources like FINRA's BrokerCheck or the SEC's Investment Adviser Public Disclosure (IAPD) database to research employment history, qualifications, etc.

Additionally, misinformation spreads by creators promoting their speculations. This is a potential danger for young professionals because these investments shown in the videos are highly volatile. These creators often advertise their investments with the intention of leveraging their influence to encourage their audience to invest, which in turn causes the creators' initial investment to increase in value. The creator then sells their shares and tanks the investment. What can we learn from this? Do not follow investment advice from someone who is not licensed or has something to gain from you investing in the same investment as they do. The combination of FinTok's insights and professional guidance can provide a solid foundation of knowledge for young professionals. The sky's the limit for learning, but you need to be aware of whose resources you are learning from.

Once a niche on TikTok, FinTok has emerged as one of the most relevant financial resources for the new generation, given its accessibility. Financial professionals are creating content to answer the basic money-related questions that most people hire others to answer. Professionals in economics and finance create simplified videos based on trending topics. Many young viewers rely on these videos more than an article by a news company. The reason for this is simple: entertaining and easily digestible videos are a more realistic way for the new generation to comprehend complex and critical information quickly. What's great about TikTok is its algorithm. Based on users' searches and watch history, it generates your FYP based on those searches. So, if you look up a video on stocks, your FYP will show more videos on stocks and other information correlated to stocks. Ultimately, the short and engaging style of videos makes the intricate financial information easier to retain.

While recognizing that TikTok does not replace the need to read from credible news sources and engage with professionally published content, TikTok offers a gateway to more opportunities for beginners. Across these videos, the creators make investing seem less intimidating by defining the characteristics that people often worry about when investing. For some, hearing creators share their personal journeys and thought processes helps shift their mindset from fear to opportunity. Beyond investing, trends and viral challenges shape how young professionals think. The term "girl math" was coined to poke fun at obscure logic to rationalize spending habits. Although this trend may seem silly, it has a deeper meaning. Girl math reveals realistic and entertaining views on the psychology of spending. Ultimately, trends like these help people become more comfortable talking about their finances.  

All in all, TikTok has an immediate impact on the next generation of investors and young professionals. The most significant benefit of FinTok is its extensive range of simplified financial explanations, presented in a concise video format. Looking into the risks of FinTok, it is important to be aware of whose content you trust. Young professionals should engage with professionals in the financial industry, not random market speculators. FinTok continues to evolve as a reliable resource for young professionals to learn about the complexities of the financial world. Could TikTok be a major networking tool for finance? Only time will tell.

The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Any opinions are those of the author and not necessarily those of Raymond James.

Securities offered through Raymond James Financial Services, Inc. Member FINRA/SIPC. Investment advisory services offered through Center for Financial Planning, Inc. Center for Financial Planning, Inc.® is not a registered broker/dealer and is independent of Raymond James Financial Services.

Pay Yourself First—At Every Stage of Life

Sandy Adams Contributed by: Sandra Adams, CFP®

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As a financial planner, one of the most powerful principles I share with my clients is simple: Pay yourself first. Regardless of your age or income, prioritizing your future self is the cornerstone of financial well-being.

In Your 20s and 30s:

Start small, but start now. Automate contributions to a retirement account like a 401(k) or IRA—even if it is just 5%. Build an emergency fund (at a minimum, 3 to 6 months’ worth of your spending needs). These early habits create momentum, allowing compound interest to work its magic over time.

In Your 40s and 50s:

This is often your peak earning period. Increase your savings rate, especially if you are catching up. Maximize retirement contributions and consider additional investment accounts. Paying yourself first now means more flexibility later—whether that is retiring early or helping your kids with college.

In Your 60s and Beyond:

Continue to prioritize your financial future. Shift focus from accumulation to preservation and income planning. Paying yourself first may now mean budgeting wisely from your retirement income and ensuring that your healthcare, long-term care, and legacy plans are in place.

No matter your stage, the message is the same: You are your most important bill. Treat your future like a non-negotiable expense. Your future self will thank you.

If you or someone you know needs help with how to get started setting your pay yourself first goals, please reach out. We are always happy to help! Sandy.Adams@CenterFInPlan.com.

Sandra Adams, CFP®, is a Partner and CERTIFIED FINANCIAL PLANNER™ professional at Center for Financial Planning, Inc.® and holds a CeFT™ designation. She specializes in Elder Care Financial Planning and serves as a trusted source for national publications, including The Wall Street Journal, Research Magazine, and Journal of Financial Planning.

The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Any opinions are those of Sandy Adams, CFP® and not necessarily those of Raymond James. Investing involves risk and you may incur a profit or loss regardless of strategy selected.

Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services are offered through Center for Financial Planning, Inc.

Center for Financial Planning, Inc. is not a registered broker/dealer and is independent of Raymond James Financial Services.